We all know February is the month of love, but I bet you didn’t know February is also Preloved Month. I’m kind of late jumping on this, but it’s so important that I had to tell you about it.
Preloved month is a global campaign to reduce landfill waste. It’s critical to raise awareness about this issue because every single year, in the United States alone, 21 billion pounds of clothing and textiles ends up in landfills. That number is crazy, isn’t it.
So what can you do about this? Jennifer Elizabeth, the woman behind this initiative and founder of Prelovely, an online fashion destination that sells preloved designer, modern and vintage clothing, gives us a few simple solutions.
First, she encourages everyone to donate or recycle all your old, unusable clothing and textiles. That means do not throw those old rags in the trash. Even if you think it’s too beat up to ever be worn again it’s better off being donated. Charities that can’t sell donated clothes work with textile recyclers, so feel no shame when sending that soiled, holey frock to the Goodwill.
Her next recommendation is to restrict your clothing purchases to second hand for an entire month. According to Jennifer, “When you buy second hand you help keep the earth clean.”
She’s right! Second hand shopping is a form of recycling and extends the life of something that may otherwise end up in the garbage.
But is it possible to be chic and stylish in second hand?
Check out prelovely.com and see for yourself. This eco-conscious fashion destination has a truly lovely collection of preloved clothing. However, it’s always evolving and 99% of the time there’s only one of each, so when you see something you love, you better grab it before it’s gone.
Currently you’ll find designer pieces from Isabel Marant, Valentino, Reformation, Alexander Wang and many more. If you’re into more contemporary brands there’s always lots of Zara, Madewell, Topshop, Urban Outfitters and Anthropologie to choose from. Often times Jennifer, also Chief Curator for Prelovely, finds brand new items with the tags still attached.
You may be shopping second hand but it’s as good as buying new. Actually even better when you factor in the environmental and financial savings.
The cool thing about Preloved Month is you can celebrate it at any time during the year and why wouldn’t you, sustainable style is the new black!