You could wear our dresses to bed, get up the next day, add shoes and sunglasses, and go to lunch! I guess we cater to the vaguely nihilist…
What inspired you to start your brand/business?
I was mostly inspired by my own selfish need for 24/7 comfort. Back when I was suffering from depression, I wasn’t always getting changed into or out of my pajamas. My style slowly moved from “hipster” to “bag lady”. The surprising part of all this was that I was getting more compliments on my outfits than ever. Thus the idea for Lazyday Outfits was born.
What is the brand’s philosophy?
Our philosophy is “give up in style”. Basically, that it should be possible dress comfortably, with minimal effort, and still look great. You could wear our dresses to bed, get up the next day, add shoes and sunglasses, and go to lunch! I guess we cater to the vaguely nihilist…
What has been your greatest achievement so far?
Lazyday Outfits has just launched, so our greatest achievement so far is… launching!